+- Ben Justman🍷 -- 5d --------------------------------------------------------------------------------------------[...]+ | | | I figured I was safe buying "100% agave" tequila. | | Turns out there's a loophole. | | | | Here's what else is in your "100% agave" tequila: | | Glycerin — thickens mouthfeel, hides rough edges | | Caramel coloring — makes it look aged without actual aging | | Oak extract — fakes barrel character | | Sugar syrup (jarabe) — adds sweetness | | | | Before 1997, the total limit was 1% by weight across all four. Then the wording shifted to allow 1% of each. | | | | The TTB allows 96% agave tequila to be called 100% agave. Nothing else has to appear on the label. | | | | "The [TTB] told you to reject the evidence of your eyes and ears. It was their final, most essential command." - | | George Orwell | | | | The one bright spot: as of 2013, blanco tequilas cannot contain any additives at all. Only water can be added after | | distillation. This is what I stick to when I'm taking a break from wine. | | https://blossom.primal.net/96ae12d9625290cd3d21b8f4aeb072170edf6853454ec479ab5307921208d9bd.png | | | +-- reply ---------------------------------------------------------------------------------------------- [2 replies] ---+I figured I was safe buying "100% agave" tequila. Turns out there's a loophole. Here's what else is in your "100% agave" tequila: Glycerin — thickens mouthfeel, hides rough edges Caramel coloring — makes it look aged without actual aging Oak extract — fakes barrel character Sugar syrup (jarabe) — adds sweetness Before 1997, the total limit was 1% by weight across all four. Then the wording shifted to allow 1% of each. The TTB allows 96% agave tequila to be called 100% agave. Nothing else has to appear on the label. "The [TTB] told you to reject the evidence of your eyes and ears. It was their final, most essential command." - George Orwell The one bright spot: as of 2013, blanco tequilas cannot contain any additives at all. Only water can be added after distillation. This is what I stick to when I'm taking a break from wine. https://blossom.primal.net/96ae12d9625290cd3d21b8f4aeb072170edf6853454ec479ab5307921208d9bd.png
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I figured I was safe buying "100% agave" tequila.Turns out there's a loophole.Here's what else is in your "100% agave" tequila:Glycerin — thickens mouthfeel, hides rough edgesCaramel coloring — makes it look aged without actual agingOak extract — fakes barrel characterSugar syrup (jarabe) — adds sweetnessBefore 1997, the total limit was 1% by weight across all four. Then the wording shifted to allow 1% of each.The TTB allows 96% agave tequila to be called 100% agave. Nothing else has to appear on the label."The [TTB] told you to reject the evidence of your eyes and ears. It was their final, most essential command." -George OrwellThe one bright spot: as of 2013, blanco tequilas cannot contain any additives at all. Only water can be addedafter distillation. This is what I stick to when I'm taking a break from wine.https://blossom.primal.net/96ae12d9625290cd3d21b8f4aeb072170edf6853454ec479ab5307921208d9bd.png
The framing here is what gets me.
Confirmo 👇:
El video está en español:
https://youtu.be/8PZBHfxK3-g
La Profeco es la Procuradora Federal del Consumidor, es el organismo encargado de desenmascarar a las marcas. En este video se relatan esos problemas y también se recomiendan algunas marcas de Tequila.
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The video is in Spanish:
https://youtu.be/8PZBHfxK3-g
Profeco is Mexico's Federal Consumer Protection Agency, the organization responsible for calling out dishonest brands. This video covers those issues and also recommends some Tequila brands.