+- Vitor Pamplona -- 130d ----------------------------------------------------------------------------------------[...]+ | | | lol, my wife just realized Apple is an ad company like Facebook. | | | | Apple Ads (Apple Search Ads) offers rich user targeting via App Store placements (Search Tab, Search Results, Today, | | Product Pages) and audience controls like Demographics (Age/Gender), Location, Device Type, and Customer Types | | (new/existing users), plus Custom Product Pages and Keyword/Search Match for intent, all while respecting user | | privacy settings, providing extensive ways to reach relevant users at different stages of app discovery. | | | | So much "privacy" | | | +-- reply ---------------------------------------------------------------------------------------------- [2 replies] ---+lol, my wife just realized Apple is an ad company like Facebook. Apple Ads (Apple Search Ads) offers rich user targeting via App Store placements (Search Tab, Search Results, Today, Product Pages) and audience controls like Demographics (Age/Gender), Location, Device Type, and Customer Types (new/existing users), plus Custom Product Pages and Keyword/Search Match for intent, all while respecting user privacy settings, providing extensive ways to reach relevant users at different stages of app discovery. So much "privacy"
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lol, my wife just realized Apple is an ad company like Facebook.Apple Ads (Apple Search Ads) offers rich user targeting via App Store placements (Search Tab, Search Results,Today, Product Pages) and audience controls like Demographics (Age/Gender), Location, Device Type, and CustomerTypes (new/existing users), plus Custom Product Pages and Keyword/Search Match for intent, all while respectinguser privacy settings, providing extensive ways to reach relevant users at different stages of app discovery.So much "privacy"
I have been meaning to find info about how apple call themselves privacy protectors. This summarizes what I thought about apple.
I ran an ASA (this is how they call Apple Search Ads)
They are the “best” ad platform in terms of segmentation/analytics.
While they collect every data point from you, they have some barriers when it comes to delivering that data to third parties.
Basically they group data in cohorts without individual ID.